World Premiere

Hello again! While I have been in Brasil - the reason for this lack of communication over the last weeks - the guys at my company had time to focus on some really good work. One outcome (and more to come in the next days…) is an advertising campaign for MINI, a brand of our hometown car manufacturer BMW. So, i proudly present the world premiere of the new MINI Convertible 09 as a technological world premiere: for the first time a classical print ad has been linked to the internet via webcam and augmented reality. Following the concept of our friends at Buzzinmonkey readers of german car magazines were able to celebrate the presentation of the new MINI in their own hands. The claim and the marketing approach of one of my favourite brands still is “Always Open”, and that´s how this can look like: