Hands On

Untill now my interface to The Fratellis was “Flathead”, a very nice example of their snotty style. Now I´ve found a nice promotion for a music festival by Radio 1 on BBCs Radiolabs featuring the band from Glasgow. It was called “band in your hand” and that`s what it is! After following a link integrated in an invitation mail the users were able to see a small animation and a video on a 3D screen via webcam and PC. In their hands. Besides some hardware blockers (downloading the software first, printing out a marker as optical reference, not running on a Mac) the promotion can be seen as a success. As innovation leader (best contemporary program in the world, blasting shows like Annie Mac´s Mash-up or Gilles Peterson´s Worldwide Show) BBC Radio 1 was also one of the first to bring augmented reality to their audience. Applause.