Interactive Advertising

This brand knows how. After their fantastic “Air Force One Tag” here´s another fine example of innovative advertising. Interacting with a citylight maybe isn´t totally new, but this ambient media idea combines a technology with core brand values. And because it is more than cool, people are spreading the word – or the pictures.

And what has this to do with augmented reality? Er … Let me think. Well, if you develop a concept where a product is augmented to the area in front of a display and people can interact with it, you could probably leave an impression. If the product is context sensitive, it makes sense and fun! I would tell a friend about my experience …