Xenium Digital: Augmented Reality made in India

July 30, 2014

xenium-logoXenium Digital, a Metaio Certified Developer  from India, is constantly researching and developing new ways that Augmented Reality can be used to enhance consumer experience in the Indian Market. Thus, it is not a surprise to see many well-known clients from industries such as medicine, automobile, real estate and entertainment team up with Xenium to create AR on ground activations and mobile apps for their end consumers.

AR Therapy for Cancer Patients

AR_therapy_2The interactive “AR Therapy for Cancer Patients”  app is a perfect solution for medical professionals who are trying to promote their anti-cancer drugs at medical conferences. This dedicated AR app was designed with the Metaio SDK for the iOS platform, and is targeted at highly qualified doctors. The idea was to communicate the story behind the medicine in a better way and to provide the patients with a simpler way of understanding the way these anti-cancer drugs would affect them.

The app augments a mannequin -with an ID marker – into a real patient and uses case studies to illustrate the different diseases. Then, 3D models of the drugs were presented to demonstrate their efficacy at suppressing the disease.

From 3-D oil in action to TIGERTRAC

With regards to Augmented Reality in the automotive industry – an AR app using the Metaio AR platform was developed for Castrol. The app exclusively targets dealers and sales representatives to help them promote Castrol’s recently launched product, the Magnatec Start-Stop Engine Oil.

The AR app features the new 3D oil in action. First, through the help of 3D animation, the app brings the idea behind Castrol’s new label design to life. When the label of the oil bottle is scanned with an Android powered device, the app shows the special molecules that the oil is made of with Augmented Reality. It then follows up with a video of the product’s brand story. The app is designed to work perfectly on high-end devices.

Xenium Digital, along with Lakshya Media, also created a live augmented reality activation for TVS Tyres. Their objective was to promote their latest product, the AGRI RADIAL TYRE – TIGERTRAC, at the REIFEN 2014 fair in an innovative way.

The idea was to create an AR activation featuring the Royal Bengal Tiger walking among the tires and audience members. The tigers’ movements around the AGRI RADIAL TYRE were well choreographed so to provide realistic interaction with the visitors. The visitor could also take pictures with the tigers, which were later shared with them. Created with the state of the art Metaio SDK for AR and enhanced with realistic graphics and audio, the activity effectively captivated the audience.

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Lekar Hum Deewana Dil

With the release date of the movie “Lekar Hum Deewana Dil” quickly approaching, Eros International – with the expertise of Xenium Digital – wanted to promote it in the most interactive way possible. Their objective was to create a unique AR engagement platform for the audience to experience special moments with the actors. The end result was an on ground activation – created with the Metaio SDK – called Groove with Armaan and Deeksha. Visitors to Mumbai malls were able to show off their dance skills alongside the movie’s lead actors, Armaan and Deeksha, to the song “Khalifa”.

Watch the video on YouTube.

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Weekest Links – End of July

July 28, 2014

SummAR Madness

Editor’s Note: As previously mentioned, we’ll be renaming Weekest Links. While we have some ideas, we’d love your input! Please fill out the poll below and help shape the future of Weekest Links!

And back to our regularly scheduled programming. . . .

Courtesy of Smithsonian.com

Courtesy of Smithsonian.com

Metaio | Junaio Recap

Become a Beta tester for Junaio on Android [Augmented Blog]

Metaio Certified Developer status awarded for innovative Augmented Reality [Engine Creative Blog]

Vectorform shows visionary sales application for Google Glass [Augmented Blog]

InsideAR Tokyo 2014: From Wearable 3-D Sensors to turning the world into a TouchScreen [Augmented Blog]

Augmenting my augmented reality presentation [NGRAIN]

Augmented Reality News

Discover what’s next for Augmented Reality [Creative Bloq]

The Skully Augmented Motorcycle Helmet Would Make Iron Man Jealous [TechNewsWorld]

Aero Glass Offers Aircraft Heap-up Display on Wearable Glass [AIN online]

Digital windscreens by 2017 [Motoring.com.au]

Lenovo smart glasses to hit Asia market by fall [Tech Times]

How to leverage augmented reality to sell artwork on mobile [Internet Retailer]

Lacoste reveals new app to reinvent digital shopping [Apparel News India]

Iron Man technology becomes reality with 3D SpaceGlasses [The Telegraph]

Video: What ‘Augmented Reality Aerial Navigation’ looks like [General Aviation News]

The 3 Biggest Problems Facing Augmented Reality Today – And How To Fix Them [Brainberry Global]

Augmented Reality Climbing Walls Turn Mountaineering Into a Game [Gizmodo]

Why Augmented Reality Will Make Us Dumber – And Smarter [Brainberry Global]

Augmented reality technology has power to make people better drivers [Car Safety Rules]

Wearables, Facebook vs. Twitter and Crossing the Freaky Line: Q&A With Robert Scoble [MediaShift]

Lacoste’s Augmented Reality App Boosts In-store Shopping Experience [Bidness ETC]

Augmented Reality: How Loyalty Programs Can Benefit From an Emerging Technology [Colloquy]

Can’t Picture a World Devastated by Climate Change? These Games Will Do it for You [Smithsonian]

More heap-up displays going into cars, with improved information, graphics [Plastic News]

Upcoming Events

Webinar (in German) July 29th – Erstellung von Augmented Reality Apps mit dem Metaio Creator ohne Programmierkenntnisse [Register Here]

Pick of the Week

Are you a climber? Interested in becoming one? A lab at Aalto University in Finland wants to help. They have an augmented reality projector set up to help climbers new and old train. While it looks like the technology is borderline augmented reality, the setup allows you to create route lines, track new routes, and dodge obstacles. Check out the video below for a demonstration or learn more about it here.


Become a Beta tester for Junaio on Android

July 25, 2014

junaio-on-android-devicesBeginning today anyone can become a Junaio Beta tester – no legal papers necessary – and for free. We publicly publish Junaio Beta releases (for Android) on a regular basis within the beta tester group before the releases are submitted into the Google play store.

How can You Join?

Simply join our Junaio Google+ Group and as soon as you are accepted as member of group you can request access to the beta testing group here. Note: we recommend that the Google + account matches your Google Play account.

Why should every Junaio developer participate?

As a member of our group you get early access to all Junaio Beta releases and learn about new features, improvements and bug fixes in advance.
Use the chance to test your current projects with upcoming releases/features to avoid any surprises with the official release.

Help us improve the stability and robustness of upcoming releases by identifying bugs and errors as early as possible.

We are looking forward to welcoming you as a Beta tester for Junaio!

 

Junaio-Around-You-360


Vectorform shows visionary sales application for Google Glass

July 24, 2014

vlcsnap-2014-07-24-11h55m05s89

Hardly any technology in recent times has been as controversial to society  as Google Glass. Many have opinions, yet few have actually had the opportunity to experience the device first-hand. When it comes to “true” Augmented Reality, what is Glass really capable of? Vectorform – one of the leading agencies for technology and design  has for some time now been hard at work developing applications for mobile devices such as data glasses.

In association with Mediaplus and Serviceplan, Vectorform has become the first company in Germany to develop an AR vehicle exploration tool. Launching on the BMW i8 hybrid supercar,  the Augmented Reality technology powered by Metaio (SDK) combined with Google Glass allows users a first-hand look at the super-cool BMW i8 like never before:

“While the social acceptance often lags behind in new technologies, companies need to seize the opportunity early in order to remain competitive. The Google Glass technology here makes use of new approaches and perspectives for marketing, service, production and sales, “said Alissia Iljaitsch, Executive Director Vectorform EMEA. “Pioneering new technologies are often the automobile manufacturers. In the sale of modern vehicles, the revolutionary glasses offers exactly to the important framework to highlight specific features into focus and to emphasize the innovation of the vehicles.””

vlcsnap-2014-07-24-11h55m28s25

Identify internal and external values ​​with Google Glass

When promoting a vehicle to new buyers, companies often only have a short window of attention to present new and unique features. As such, innovative communication methods are always valuable. Google Glass combines the actual car exploration experience with the digital world in order to offer prospective buyers a completely new way of seeing the i8.

Here’s the application at a glance: Distributed around the vehicle are various “touch points” where Google Glass recognizes the contours of the car using Metaio 3D tracking technology. The first touch point demonstrates the new laser headlights by projecting virtual light beams right out of the car’s lamps. Subsequent touch points  illuminate the inner workings of the chassis or illustrate drive-train components with an  “X-ray” view. In addition, the aerodynamic shape of the vehicle is demonstrated using a virtual wind current that smoothly curves and swirls around the car’s bodywork. This “augmented reality” experience accompanies the buyer in a special way during the customer journey and delivers an innovative sales tool for an equally innovative vehicle.

Framework thought as an important element

During the development of the Google Glass App, the implementation of an appropriate content management system played an essential role. This allows Vectorform to easily update and support content (such as images, videos and texts) directly by the company itself. This ensures the application brings added value on an ongoing basis, rather than being a one-off demonstration.

We would like to congratulate Vectorform and their partners on this excellent application. We are very proud that our software encourages developers and creative agencies like you to create such great Augmented Reality!

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InsideAR Tokyo 2014: From Wearable 3-D Sensors to turning the world into a TouchScreen

July 24, 2014

InsideAR Tokyo – the 2nd edition – is over and has been a huge success for us. We thank all participants and partners from Cybernet, Intel, Canon, Epson, Fujitsu, Erba Holdings and Vuzix! This year we invited a diverse group of exhibitors, which we believe are of high interest for Japanese customers.
_DSF0007

Over 300 guests from 192 companies joined us to be in the center of AR innovations; we saw huge interest from a very diverse groups of participants – from  3D designers to app developers to  large players who have been  developing their own AR algorithms for over a decade now and looking into utilizing AR for high-accuracy industrial applications. Most importantly, the Gurus of AR and MR joined us on stage to share their knowledge, their success stories and collaboratively discuss the path of AR development for the upcoming year.

2nd edition rocked: InsideAR Tokyo tripled its attendees

InsideAR has a format of an open conference and everyone is invited to present their vision on the technology and exhibit their innovations. We hope you enjoyed the live demonstrations, workshops, and were -most importantly-  inspired by the speeches from the leaders of the industry: Prof. Kato, Canon, Intel, Epson, Fujitsu, Erba Holdings, Vuzix, and many more who contributed to making this conference bigger than last year: we are proud of tripling the number of attendees and doubling the amount of speakers.

InsideAR_Tokyo_feedback

Best feedback from our guests in the visitor’s survey!

 

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Wearable 3D Sensors are the most driving innovation in the AR field, today. Augmented Reality on Head-Mounted-Displays was one of the main topics on the agenda. It was, represented by renowned manufacturers, such as Epson (who teamed up with Mitsubishi to demonstrate the AR Maintenance scenario on the Aircon unit) and Vuzix, but also by the new players in the field, as Brillianservice (Mirama Glass with gesture control) and Westunitis (ultralight inforod glass aimed for industrial tasks). Metaio also showcased scenarios on Google Glass.
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R&D insights

Turning the whole world into a touchscreen could be realized by a visionary approach from Metaio’s R&D Labs. The Thermal Touch is a patented future method of triggering AR on a selected object. RGB sensors combined with an infrared camera help to register a person’s heat signature on any surface and then combine it with Metaio’s AR software.

However, it was not all about wearables. From Intel, Canon, Fujitsu and NGrain we received insights on Industrial AR approaches used today, and were excited by all the possibilities.

The workshop presentations are available to download on our website.

 


InsideAR_Tokyo_collage

And what says the team?

Here is some feedback from our team members who helped organise the conference this year:

Dr. Irina Gusakova, Senior Product Sales Manager:

“We were very pleased to see so many new corporations joining us for InsideAR Tokyo this year – united in our goal to make the Japanese AR segment bigger and better. Metaio has a very strong relationship with its Eco-system in Japan, as it has always been one of the top markets for our company, and we like to believe that our customers would say the same about Metaio. Japan became a new home for Junaio, a broad circle of local developers here brought to life some of the most successful campaigns, such as Penguin Navi or Starbucks. This is a very positive sign for us, it means we are doing a good job, and are appreciated by both our developers and users.

We received very positive feedback around the conference and the current trend makes us believe that 2015 we will meet you all again in Tokyo!”

Matthias Greiner, Senior Business Development Manager Junaio:

“It was a great experience to visit Tokyo and insideAR 2014  this year. Being in one of the most exciting cities in the world, having interesting discussions with AR specialists from all over Asia, getting in touch with impressive technology demos and, of course, the delicious Japanese food has made insideAR 2014 a great happening. Japan is one of the most interesting and fastest growing AR markets today. It was amazing to talk to local developers and technology providers and having the chance to learn about their current and future AR projects.”

Thomas Berton,Software Engineer

“InsideAR Tokyo 2014 was,in my opinion,. a very successful event. This was made possible Not only because we had great speakers but also because our  guests  were very interested in the technology. We can definitely see that wearables are one of the next generation of devices that are promoting Augmented Reality. I was personally impressed by the number of wearables that are now available on the market, all of them having their own special customization. Amazing!”

Sudhanshu Kapoor, Business Development Manager OEMs:

“When they first told me that I was going to be on a plane to Tokyo next week, I was the happiest person on the planet. It has always been a dream of mine to go to Japan – I not only wanted to witness the Japanese hi-tech world but also wanted to present my hi-tech solutions to them. Fortunately,  “insideAR Tokyo 2014”  was a great success- we got such a great and warm response from the visitors. It was a busy and exciting time I had no time to even take a coffee break OR click a few pictures. I was asked so many sincerely technical questions from our Japanese visitors, that not only showed their affection towards Augmented Reality, but also the growing awareness of it among developers, and hi-tech enthusiasts.

As I drive Metaio´s hardware IP division – primarily promoting and licensing our AREngine to  chipset OEMs-  it was very impressive to see that the visitors really acknowledged such need of having HW acceleration to enable “Always ON, Always Augmented” scenarios. All in all, it was a great trip to Japan – InsideAR, Japanese hospitality, amazing vegetarian food, well managed transport, respect towards rules, their culture, warmness,…. and what not. Looking forward to being there again for much longer time now!”

We are happy that all our guests made it an unforgettable event! See you in Japan next year for the 3rd edition of InsideAR Tokyo! 

Tokio_4

A guestpost by Dr. Irina Gusakova


Metaio at the Wearable Technology Conference, San Francisco

July 21, 2014

We’re driving fast in my car and we just want to have fun.

Our own Amanda Le introducing some of the biggest names in Wearable Technology

Our own Amanda Le introducing some of the biggest names in Wearable Technology

wearable tech conference

The ladies of Metaio ready for anything.

Earlier this month, the Wearable Technologies Conference broke ground on its first event in San Francisco at Fort Mason. As the leading provider of augmented reality software for wearable technology, Metaio joined dozens of industry-leading wearable technology companies to show off some of the latest innovations. From fully immersive, first-person drone rides with ZEISS to hands-all motion with the newest Leap Motion controls, the conference boasted some incredible talks with industry leaders from around the world with our own Amanda Le making many of their introductions. According to Amanda, “the Wearable Tech Conference had an amazing lineup of speakers that expanded the horizon for what constitutes a wearable and brought up issues that many neglect such as form factor, security, and alternative energy sources.” The lineup included some of the greatest industry leaders in wearable technologies including Babak Parviz of Google X, David Holz of Leap Motion, and John Dwyen of Flextronics.

While we’d love to talk about all the cool technologies showcased at the conference, one product that caught our eye in particular was the Evena Eyes-On™ Glasses system. The glasses are used to detect the veins in the body by switching between different types of vision to help nurses during patient check ups. Definitely check out their website and product video to witness some amazing augmented reality!

However, the conference wasn’t all business. True to the organization’s German roots, the conference’s lunch break of the first day featured a most exciting show: the Brazil vs. Germany World Cup match. With a 7-1 finish in Germany’s favor, the conference mixed a little business with pleasure. Who says wearable technology and sports can’t mix?

Miss out on all the fun? The Wearable Technologies website has an overview of Day 1 and Day 2 of the San Francisco conference. You can also sign up for the next Wearable Technologies Conference in Taipei coming in October. We’ll see you next year!


Weekest Links – Late July

July 21, 2014

Head in the clouds, Got no weight on my shoulders

insidear-tokyo-2014-brainberryglobal.com_

Image courtesy of Brainberry Global

 

Metaio | Junaio Recap

‘Bunnies in Newspapers,’ and Augmented Reality’s Functional Future – with Trak Lord of Metaio (Podcast #52) [Techmergence]

It’s all an illusion: How augmented reality is changing the future of retail [Retail Dive]

Doing Magic with Augmented Reality . . . for real! [Augmented Blog]

Introducing the Fabulous Frogs App: Splendid and Native [AR at Mimas]

InsideAR Tokyo, a Closer Look at the Latest Innovation in Augmented Reality [Japan Technology Information]

InsideAR Tokyo 2014 Rundown – Part 2 – The Conference [Brainberry Global]

InsideAR Tokyo 2014 Rundown – Part 1 – The Technology [Brainberry Global]

Could smartwatches finally make augmented reality attractive? [PocketNow]

SfAMA Panel Discussion – Print & Digital Unite [sfAMA]

Augmented Reality News

How Google Glass Might Be Used In Education [OpenColleges]

Why This Augmented Reality Tech Is Worth Supporting [Tech Insider]

Microsoft Patent Reveals Additional Plans For Augmented Reality [Ubergizmo]

Animin to hit UK retail this November [ToyNews]

New Lacoste app allows shoppers to ‘try on’ trainers using Augmented Reality [Retail Times]

SEGA and MJD Interactive bringing Alien: Isolation augmented reality game to San Diego Comic Con [SEGA Bits]

Augmented Realty Used on Buses at the Commonwealth Games [Go-Mash]

Microsoft Patents Google Glass Augmented Reality Headset [Know Your Mobile]

Immersive Infections [TechCrunch]

BAE Striker II ‘Iron Man’ Helmet Is The Future Of Flying [Huffington Post UK]

Former Valve VR contractor thinks the technology is bad news: Is VR too anti-social? [Tech Times]

HattrickWear: Creatively designed Augmented Reality Wear that’s more powerful than Google Glass but costs only 10% of its price! [Design You Trust]

Grow Financial Brings Augmented Reality to Tampa Bay [Broadway World] Augmented reality facilitates field maintenance [EE Times Europe]

World Augmented Reality and Virtual Reality Industry 2018: by Technology Types, Sensors (Accelerometer, Gyroscope, Haptics), Components (Camera, Controller, Gloves, HMD) [WhaTech]

Pushing the limits of augmented reality books [Kidscreen News]

Microsoft Lagging Behind Rivals In Virtual Reality Technology [Load The Game]

Kagiso Interactive Best Mobile Developers explain Augmented Reality Apps [WhaTech]

Digital Retail Innovations – IKEA Augmented Reality App [YouTube]

Modern Polaxis is an eye-popping Augmented Reality comic [Stuff]

Beacons and augmented reality: Retail’s future [CNBC]

Google’s Smart Contact Lenses Are Going to Become a Real Thing [Gizmodo]

Comic book collides with augmented reality to tell a twisted sci-fi story [CNET]

Former Valve Contractor Explains Why Virtual Reality is “Bad News” [PlayStationLifeStyle]

Augmented Reality May Be Turned On Its Head With New Holographic Optic Tech[Mobile Commerce Press]

Jaguar Concept Windshield Shows Off Augmented Reality in the Car [Mashable]

Business Schools Buy Into Oculus VR To Make Virtual Visits A Reality [Business Because]

Japan’s Glico lets snackers turn their empty boxes into augmented reality sets for Doraemon! [RocketNews24]

Upcoming Events

DLDwomen 14 – Augmented Reality Workshop & Best Practice [Information Here]

Pick of the Week

It seems like everyone has been trying to get into the Augmented Reality wearable tech game. Just today Microsoft filed some patents for its own pair of AR glasses. With major players such as Sony, Facebook, Epson, Valve, and of course Google already developing platforms for Alternative Reality, this recent announcement shows just how close the future is to an always on, always augmented world. For more information about the Microsoft patents, check out this website and here is the full patent.

microsoft augmented reality


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